You Are Allowed To Promote The Same Offer With Your Email Marketing!
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When I first got started with email marketing, building a list and sending offers to my subscribers, I was always worried about sending the same URL two days in a row. I would think I had to send them to a certain site on Monday, a different site on Tuesday and even a third site on Wednesday. But as we're going to explore today, it's actually a disservice to send different offers.
An offer that's right for your subscribers six months ago might be better for them now and it actually does take you seven follow-ups to make a sale. It is very confusing for your subscribers to get sent in one direction on Monday, a different one of Tuesday and a different direction on Wednesday. It's better if you choose what you will be promoting this week and every message you send this week sends people to the same address but gives them a different reason or different benefit to going to that website.
This works for any website not just a sales letter or an affiliate offer but even for blog post. What if you had a blog post and every day of the week you thought of a different reason for people to click? Maybe your blog post explored three different topics, three different points and the first email was about the entire blog post, the next email about the first point in the blog post and so on and even after you get comments from your visitors under your blog post you can send more emails saying, "This person left a comment under my post. What do you think of that?"
Next, your subscribers might see your offer in January and decide it's not right for them but it is in June because their business is at that point. If you're offering a course on how to design a webpage, your customers might not have a webpage in January but they do in June and if you had not promoted the same offer months later they might have forgotten about you. There are many, many people on your subscriber list, in your niche and people who want to buy from you and hear from you who at a certain point in their business and six months from now they'll be in a different point and that's all the more reason to re-promote your own offers to them later.
Finally, you might have heard over and over again many marketers saying that it takes seven follow-ups to make a sale. That means that someone needs to see your message seven times just to buy from you. They might see your webpage when they first hear about you but they want to go and research your competitors. They check out your webpage again if they decide then they can save up money to buy. They completely forget about you, they check again and the timing is not right and maybe several emails on the line, maybe several weeks or months later they are finally ready to buy. You saved that lost sale because you have them on your email subscriber list.
That's why it's okay to promote the same offer because you can deliver a consistent message because your subscribers might not have been ready for your offer several months ago but they are ready now and you need to make all those extra follow-ups to make a sale because your subscribers might have many reasons for not buying. I want to help you launch, re-launch and re re-launch your product using your email autoresponder system at www.newbiecrusher.com.
