The Best Way to Sell Private Label Rights Licenses for an Information Product
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When you create an information product you can make sales on the front end, which means that you sell the product directly but you can also makes sales on the back end by providing resale rights, private label rights or PLR to those information products. Far too many people devalue their PLR material that is why you should price any resale rights items at a high price, have a capped or limited quantity and provide as many tools as possible to make it easy for your buyers to begin marketing your product under their name.
Many people who offer PLR disagree with me on this but you need to offer your resale rights at a high price. This means at leave 10 times the price of the original product. If you were selling a $7 product the price for rights should be at least $100, if you were selling a product for $50 the resale rights should be at least $500. If you think about this is still a great deal because any buyer only needs to make 10 sales in order to make their money back. If that takes them a week or a month, that is still a reasonable amount of time for them to break even.
The next very important thing when it comes to resale rights is to have a limited quantity of licesnses available. As someone who buys rights I am always worried about having too much competition. What good is buying a product and buying the ability to sell it myself if 100 or 1,000 other people also have the ability to do the same thing. That is why you should limit the number of licenses available to 10, 20, or 30 buyers and that is it at that price. If the rights sell out very well, then you can later on sell rights at a higher price and limit those numbers, but at least you are protecting the buyers. Limit the number of resale rights licenses that you sell.
And finally you want to give your buyers as many tools as possible out of the box. This means that if you had a download page for your product, supply that along with the resale rights. If you had a sales letter give them that. If you used emails to market the product, if you used facebook posts, tweets, even if you gave a prewritten ad to affiliates provide that as well.
What is interesting is that I have sold rights that have many people implement the sales letter, download page and solo ad that same day, placed in an affiliate network such as click bank or pay.com and make sales, and make the money back the same day they bought rights from me. And that should be what your resale rights buyers experience as well, so they will buy from you over and over again.
Robert Plank wants to show you how to dictate your articles out of thin air and create a product today at www.makeaproduct.com.
