Pitch Offers And Deliver Content In Your Email Messages
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You're building a list of email opt-in subscribers but those subscribers don't do you any good unless you broadcast emails out to them. When you do those broadcasts, there are basically two kinds of messages you can send. One's to promote an offer for people to buy and ones that don't. In other words, you can either pitch an offer or you can give away free content. How much pitch and how much content should you have in your emails?
It's very simple, just start with the content email and pitch at the end. That way, if someone is not interested in your offer but might be in the future, if someone has already taken you up on your offer and purchased, they can still get something out of that email, they just don't click on the link. Likewise, if they have not bought from you or they have not purchased this particular offer yet, they can read that same piece of content and understand why the pitch is important and click on it already pre-sold for what you are offering.
The only tricky part is transitioning from the free to the paid and many people get nervous and chicken out. But if you think of it instead of as content and pitch as why you need this into here it is, it becomes easier. If you're promoting a course on how to design a webpage, your content might explain the alternatives to making your own webpage. You can hire it out, you can buy an existing template and your content is listing all the alternatives or all the different ways to go about it. But then you should transition and say, "Here are all the bad ways to do it but the best way, the perfect way, my way is to buy this training course on how to design your own webpage. That way you pay one time, you can use it over and over again and the webpage comes out exactly the way you want it."
When it comes to email marketing, the thing you have to remember is that you're automatically better than most other email marketers because you are the one who sticks around. You are the one who sends them messages and follows up when everyone else forgets about it. Just by sending emails to your subscribers on a regular basis and building that relationship will increase your click through rate to the web pages and your conversion rate to those order buttons.
Let's work together and schedule all of the pre-sale and post sale emails you need into your autoresponder at www.newbiecrusher.com.
