How To Market Your Membership Product
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When you are selling access to a single payment or recurring membership site, the marketing is slightly different than if you're offering a simple video, CD, DVD or EBook. You have to keep a few things in mind. First, what's the result or claim you're making, what kind of instant gratification or instant solution will your customers get to solve their problems? If you have a recurring a payment option, how often do people pay, why should they pay it and what exactly do they get for those repeat payments.
I don't care how often you charge or what price point your membership site is, you still need to focus on why is your product or service more valuable than the $20, $50, $100 or even $1,000, that you are charging me in exchange. This means to claim some kind of result. If you're in a health site, can you claim a higher energy level, lower weight. If you're in a real estate membership site and you're selling access, can you demonstrate what kind of result you have had, or your students have had?
It's easy to get hung up on the technical details and the pricing details, but people still will not pay you any amount unless you can justify that expense. Speaking of justifying an expense, what can you deliver someone as soon as they join? Which means, even if you're charging a $100 a month access to your membership site, what kind of training, or tools or software, do people get on day one? Even if you are selling access to a monthly ongoing real estate course, do they get a bunch of videos up front? Can someone join your real estate course and begin flipping, or buying or selling houses on day one?
That's really important when you are promoting a membership site, to make a big deal out of not just the recurring and ongoing education, but what do people get upfront. First focus on what is the instant result and what can people do today, or tonight, as soon as they join. The big elephant in the room, especially if you are offering a monthly membership site is, why should I continue paying you? If you show me how to flip a house or sell a house, then why do I need to pay you month after month?
You might have extra bonus content, you might have specialised training for someone who might want to get into the advanced topics such as REOs or auctions. Maybe you want to have some kind of personal coaching or a monthly question and answer call, so someone can get your training, begin flipping houses and then come back to you if they need extra help. When you're making the sales letter, or an auto-responder sequence, or sales presentation for a monthly membership product focus on what's your claim, what can people instantly get to solve their problem and finally, why should they continue paying if they choose to do so.
Setting up your membership site is fast and easy but once it's set up I want to train you on how to properly sell it to anyone who comes your way. Claim your training right now at www.membershipcube.com.
