Single Opt In Or Double Opt In, Which Is Better For Email Marketing?
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When you setup your sign up form for the auto responder usually you have a choice of single opt in, which is also called as unconfirmed opt in and double opt in which is called confirmed opt in. let's make sure you understand the difference and you know which one you should use.
Single opt in means there is no confirmation email, someone comes to your web page they type in their name and email address and they are immediately redirected to that free gift and they are also immediately placed on your email subscriber list. The problem with that is that any person can type in an email address and that person will be added to your list but someone was playing a joke adding someone else to your auto responder. The alternative is double opt in, in which someone needs to confirm to receive the gift, they come to your site, they see they want the gift, they type in their first name, their email address, they click send but instead of receiving the gift straight away they're shown a message that says to check their email inbox for a conformation link, that they so their email program, they get the mail, they see that message, and then they have to click on a very special link to then get redirected to the gift and now and only now they are placed on your list of email subscriber. The advantage to this is that you have a cleaner list and you can prove basically that anyone who chose to join actually does have control over that email account. But the problem to this is that it is a very confusing process for someone to take.
Before they just filled in the form he collected the gift, now they fill in the form, checked their email, click a link and finally collect the gift and there are many places where people can lose them, they might not think to check their email, they might check their email but the conformation message may not appear right away but either way you should give people something to do while they pay, which means that if you have a single opt in unconfirmed process give them the download gift but then, afterwards, send them to your sales letter where they can possibly buy something. If you have a double opt in, instead of showing them usual "check your email or confirm your opt in message" send them to your sales letter with the box at the top saying "check your email to confirm your subscription" that way they always end up, no matter what, to your sales letter, there is no dead end.
So now comes a question should you use single unconfirmed opt in or double unconfirmed opt in? and the answer is, use single opt in where ever possible because it's easier on your subscribers and you'll build a list faster that way, remember that most auto-responders will handle email bounces which means that if someone types in a fake email address it will automatically remove that and all emails come with an unsubscribed link and keeps a record of ip address and location where someone joined for list. That ways even if someone places a spam complain you can prove that someone somewhere joined the list. Use single opt in when you can and double opt in only when your order responder does not allow it or if you get too many junk subscriptions.
Use the same order responder I use, use the same web page templates I use at www.newbiecrusher.com and start building your business today!
