Set Up An Upsell Using A Membership Site
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When you use a membership site to simplify your download delivery it is very easy to present an upsell which means that after someone has paid you for one item, you attempt to sell them on a second, usually a same or higher priced item. Using WordPress based membership software this is actually pretty easy.
All you have to do is first set up a WordPress page with two links on it, make sure that when someone buys that registration level they see that page, and optionally send any members of that level back to that page every time they login.
First you need to set up a page in WordPress. When you do that you present some sort of an offer. What I like to do is record a campaigner PowerPoint video and embed it in that page, when someone buys from me they now see a video that plays automatically that presents a new offer. Just the video on that page is not enough, we now need to give people an option to either take the upsell or pass on the upsell. Both of these are fairly simple.
To allow them to upgrade we add a new payment button underneath that video telling them, yes I will take the upgrade. Below that we also want to link to the inside of our members areas, to your dashboard page or to your front page of your membership site, to say no thanks I will pass on this offer. You have a page with an auto-play video, under that you have a linked upgrade and under that you have a smaller link to say no thanks and to continue logging in.
The next step in your membership software is to send people to that upsell page as soon as they register. Most membership programs, such as WishList Member will allow you to do this on a level by level basis. This means that if someone buys the silver package from you, you can send them to a page saying welcome to the silver level, here's how to upgrade to the gold level. Likewise, you can set in the settings so when someone buys access to the gold level, they get sent to a page saying welcome to the gold level, here's how to upgrade to the platinum level.
What's even cooler than this is that many membership plug ins allow you to specify an after login page for that level which means that you can show people a video to upgrade when they first buy, and even if they say no, give them a second different video every single time they login. That's how you upsell your buyers using a membership site. Create a WordPress page with an auto-play video, a linked upgrade and a link to continue logging in. Then in your settings specify that level's after registration page and optionally specify that level's after login page.
Robert Plank is an expert in installing, tweaking and maximizing the profits on any membership site, let him show you how to set up your membership site the exact way he does it at www.membershipcube.com.
